Released on: September 14, 2007, 4:36 am

Press Release Author: Duncan Farber

Industry: Entertainment

Press Release Summary: Extreme Entertainment is working in partnership with
Sekwa7prod, broadcasting as One4One TV, to add new paintball content to its
catalogue for 2008.

Press Release Body: Extreme Entertainment is working in partnership with Sekwa7prod,
broadcasting as One4One TV, to add new paintball content to its catalogue for 2008.

Extreme Entertainment, part of the SMT Group, will be adding href=\"http://www.extrememayhem.co.uk\">paintball content

to its catalogue for 2008 in a working partnership with the French
production company Sekwa7prod, now the world's leading producer of paintball
footage. Paintball remains a fast growing extreme sport; already hugely popular in
the US (3rd in the top US action sports participation with 10 millions participants
in 2005 - source: SGMA 2006), it is swiftly becoming a main-stream sport across
Europe.

paintball content

is a good fit with Extreme Entertainment's existing portfolio of
action-packed programs. The paintball programming will be produced in association
with Sekwa7prod, producer of the popular paintball website One4one.tv. One4one.tv is
already achieving an impressive audience growth; with just over 1 million
movie-views in 2006 they are on target to reach 1.7 million movie-views and
down-loads in 2007, essentially proving that the audience for paintball content
exists but is as yet 'untapped'.

Beatrice Sollier, Sales director for Extreme Entertainment said "We are pleased to
be adding paintball programs to our catalogue and we believe that now we've found
the right format, our clients will definitely enjoy the action-packed content.
Paintball is fun to play and fun to watch and the TV opportunity is obvious. Working
with Sekwa7prod, who know the sport so well and whose productions are already
popular on the internet, is an entirely logical collaboration."

The production of content is already well underway and the first documentary is on
schedule for completion in spring 2008.

Mathieu Luquet, General Manager of Sekwa7prod, added, "It has always been one of our
ultimate goals to bring paintball to TV. After starting with the internet web-casts,
we recently opened the first video-on-demand channel dedicated to the sport of
paintball (available is the US). The next logical step is mainstream TV and we
certainly couldn\'t find a better partner to achieve this than Extreme Entertainment.
Competitive paintball is a blast - really fast and entertaining, and we firmly
believe that it has the potential to be a great sport to show on TV. he real
challenge has obviously been in finding the right content to entertain and interest
a wide-stream audience, and we are already working with Extreme Entertainment on a
great documentary format. This will be distinctly different from the existing
web-cast footage that is clearly geared to those that participate in the sport."

The focus of the programming will be on paintball personalities and 'lifestyle',
with coverage of not only the tournament scene but also the dramatic scenario side
of the sport.

Extreme Entertainment and Sekwa7prod will attend MIP in Cannes this year to present
paintball content to national and international TV channels and distributors such as
Fox Networks worldwide, The Extreme Sport Channel, Channel 4, National Geographic,
etc.

Editor\'s notes
About Extreme Entertainment
Extreme Entertainment is part of The SMT Group which was formed in 2005 following he
merger between Extreme Entertainment and Media Action Sports (MAS). Extreme
Entertainment provides the domestic and international market place with
entertaining, high quality and innovative content in a wide variety of genres and
has established a wide range of categories in its portfolio; these include the new
categories formats, lifestyle and factual as well as maintaining the long-standing
genres of science and technology and sports, travel and adventure. With an authentic
position in the global market, Extreme Entertainment counts National Geographic,
Discovery, Sony Pictures Entertainment, Fox and Channel 4 and 5 in the UK amongst
its clients.

Duncan first started working with the Extreme Group in 2006, and saw the opportunity
to use the marketing strength of the Extreme brand to create a sub-brand dedicated
to marketing and growing the sport of Paintball. href=\"http://www.extrememayhem.co.uk\">www.extrememayhem.co.uk


Web Site: http://www.extrememayhem.co.uk/

Contact Details: Extreme Mayhem
245 Old Marylebone Road
London NW1 5QT
United Kingdom
0044 (0)207 886 0766
www.extrememayhem.co.uk